Reigning in Information Overload - Facebook

By: okumoto koso

Keeping in the theme of reigning in information overload this week, I'm going to talk about managing Facebook.

Many of us use our Facebook profile to keep up with High School friends and family but we also use it to market our business! So, how do you keep from having to scroll past all the FarmVille news feeds and silly app invites while still keep your sanity?

First, you need to make a decision about what your primary purpose is for Facebook. If you are going to use your profile for marketing your business, then you have to put down some ground rules with your friends and family.

I am all in favor of playing games on social networks, don't get me wrong! I have a private MySpace profile where I play my games but because games automatically post to your status feed - or wall on Facebook - I do not allow game playing on my Facebook account. Conversely, I post very little about my professional life on my MySpace game playing profile.

That doesn't stop my well-meaning friends and family from sending me app invites for all kinds of things on Facebook. I just quietly block the app and ignore the request. Occasionally, I will also post a friendly reminder update that I do not play games on my Facebook profile.

Another step you can take to manage your news feed on your home page is to group your connections by category by using the list feature.

When you are on the Home section of your profile, click the Friends link on the left navigation. In the upper, middle section of the screen, you will see a button that has a plus sign ( ) and is labeled: Create a list. You will have the option to make the list private or public during the creation of it.

For example, I have my High School friends in a list titled: High School. Family is under a family list, and for people I am professionally connected with I have a Professional list. There's a list for politicians I follow, Fans and Pages, and even a catch-all titled, Peeps for my social networking friends from Twitter and other social sites.

Now, here's where the lists come in handy! On your Home section news feed, you can click on your list and see only the feeds of the people of that particular list!

Checking up on your family? Click the family list. Want to engage your professional or business connections? Click that list.

You manage the information overload by not having to sort through all the FarmVille, Mafia Wars, and hug posts of your casual friends and family when you really want to focus on your business relationships!

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About the Author

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos ... and all the other back breaking and boring stuff? You don't need a website. You don't need Google. You don't need to create products. You don't need to fork out on costly advertising. You don't need any previous experience.
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