Facebook Marketing - The New Standard

By: yolando brunow

Many people will swear by Google AdWords but in my opinion Facebook is actually the new standard when it comes to pay per click advertising.

Not only are you allowed to define your demographic by age and gender but also by location, level of education and a whole host of factors. Apart from this since people on Facebook are in picture scanning mode they are most definitely going to pay attention to what your picture is.

When using Facebook though there are a few things to consider which make the type of advert you use different to Google AdWords.

Firstly the size of the picture you use must be 110px x 80px or smaller. This means that when designing your graphics they have to be able to convey what you're aiming for in a relatively small space. You will be pleased to know though that even with their size these little clips are extremely effective.

The next thing to note is that these adverts are going to be on the side of the person's Facebook page. This means that the persons' mindset won't be the same. This means that you won't want to use overly capitalized ad-copy because that will quite simply be intrusive. Can you imagine trying to read a message from your brother and 'lowest prices guaranteed visit today!' Is plastered on the right hand side of your screen?? You're most likely going to 'x' it which will make sure that your ad stops showing up as much as you'd want it to.

When considering what kind of picture you're going to use remember the fact that as I said before people are in 'picture scanning' mode when on Facebook. Also remember that most of the pictures they are scanning are pictures of other people so if you can use a picture that looks like a profile picture then most definitely go with it. I do mean this within reason, if you're advertising a package deal for 4 to the Bahamas don't try to use a picture of some guy in front of his computer twiddling his thumbs.

Lastly to truly make your adverts wonderfully targeted make sure to define your demographic before hand. If you want 'males between the ages of 18 and 25 that are in high school' then write that down. There are so many different ways to define who gets to see your advert on Facebook that if you just think 'oh I'll be able to choose when I'm g

 

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About the Author

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos ... and all the other back breaking and boring stuff? You don't need a website. You don't need Google. You don't need to create products. You don't need to fork out on costly advertising. You don't need any previous experience.
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