5 Ways to Increase Participation on Your Remodeling Company's Facebook Fan Page

By: senderling yanes

Facebook fan pages are all about the interaction by and with your remodeling company's fans. Once your page is created and you begin to post on a regular schedule, your fans should begin to make comments, ask questions, and generally interact. At least, that's the goal.

But what if you create your fan page, post regular and fresh content, but not one of your fans makes a comment or post?

Try these 5 ways to increase participation on your remodeling company's Facebook fan page:

1. Post video content. Fans love video. Post video you take of a job in progress, share client testimonials on video, create a video question and answer.

2. Post photos. Fans love photos as much as videos. Post photos of jobs your company has finished, company-sponsored events, happy clients, new products you are using, your office, your vehicles. You get the picture. Take lots of pictures and post them. And ask your fans to tag photos in which they appear. That way their photos (and your fan page) appear to their own network of friends.

3. Integrate your Facebook fan page with your other marketing campaigns. Once you have more than 25 fans, you can get a user name through Facebook. That makes it easier to use your Facebook fan page url in other marketing materials. Ask your clients and potential clients to join you on Facebook.

4. Use Facebook advertising. It's simple, inexpensive, and can be highly targeted. Your ad can appear worldwide or only within a few miles of your office. You decide. Target your typical client and your ad will automatically be shown to that demographic by Facebook.

5. Use Facebook's Insights to determine what is working and what is not. Do more of what's working and change what is not.

If your remodeling company's Facebook fan page is not engaging as many fans as you would like, try these five ways to increase fan participation.

If you are interested in starting a remodeling Fan Page on Facebook for your remodeling or home improvement business, get a copy of our free report, How Facebook Can Help Your Business.

Annette Greco is co-owner of a successful home remodeling business, author of The Kitchen Remodeling Cookbook: Th

 

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