What Other Features Should I Have on my Landing Page or Profile?

By: sam

It is important to house such offers on the profile or landing page and label these specials as cheap pizza, free soda or other terms associated with sought after deals for your products and/or services. Equally important is the map and driving directions. These not only allow the customer to find your business with ease, but also feed information to the search engine crawlers or spiders that go out in the cyber world to look for information relevant to the performed search. It past years, the geo-qualifier or city had to be typed in but in today's Internet world, the search engine can generally pick up the area that is registered to your IP address and automatically match your search to local results. Not listing a map or the geographical information that your business covers could be a grave Internet marketing mistake. The geographical information is grabbed from the directories that your site or profile is submitted to, therefore enhancing the performance of your online campaign.

Consumers who use the internet to find business that meet their needs are looking for speed, ease of use and navigation and convenience. For this reason, profile or landing pages should contain an "Email Us" button that allows the consumer to email comments or questions about your products and/or services. These emails should be checked regularly and followed up on almost immediately.

Other features that could be added to a profile or landing site that would both increase traffic and provide the desired end-user experience include a "send to friend" button, allowing your site to become viral through email, a "send to phone" feature, allowing the consumer to send information directly to their cell phone about your business such as location and telephone number so that they have it when driving to your business location and away from their computer, an "add to address book" feature to add the business email to their outlook contacts, and an add to favorites option.

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