What is Search Engine Marketing?

By: sam

This can be accomplished through improving rank in the organic listings, purchasing paid listings, bidding on keywords, and having relevant information on a site. Paid advertisements are listed to the right and the top of a search engine results page while the organic listings are placed in the middle section of the results. The difference between the paid listings and the organic results are referred to as Search Engine Marketing (paid) and Search Engine Optimization (organic) respectively.

Search engine marketing also includes submission of your website to multiple different important places on the web that are already well known and optimized such as directories, other sites and search engines. Some of these directories and search engines will rank or organize your page or site based on the content within. Some sites, directories or search engines will want the business to list hours of operation, others may want languages spoken, while others may be looking for the types of payments your business accepts. The importance here is to make sure that all the pertinent information is located in one place, such as a landing page. The basic idea here is to sum up all the different desired information in one place, and then distribute this information to multiple Internet platforms.

Four main ideas to search engine marketing include simple but rich content all located on one page, generally the landing page or profile, targeted traffic through paid search on tier one search engines, distribution of the site or profile's content to a network of internet platforms and last, but not least, tracking the results.

The profile or landing page should include some basic, but search engine sought after elements, including a link to the companies website if the profile created is not part of the site, all business contact information, a detailed business description explaining why a customer should choose that business, a list of services, products and brands, the company logo, a map and driving directions, store hours, payments accepted and languages spoken, and secondary pages for more product and service information, coupons, associations, specialties, and testimonials.

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